{"product_id":"believe-the-untold-story-behind-ted-lasso-the-show-that-kicked-its-way-into-our-hearts","title":"Believe: The Untold Story Behind Ted Lasso, the Show That Kicked Its Way Into Our Hearts","description":"\u003cb\u003eFrom\u003ci\u003e The New York Times's\u003c\/i\u003e Jeremy Egner, the definitive book on \u003ci\u003eTed Lasso, \u003c\/i\u003ereturning for Season 4 in Summer 2026\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eWhen \u003ci\u003eTed Lasso\u003c\/i\u003e first aired in 2020, nobody--including those who had worked on it--knew how a show inspired by an ad, centered around soccer, filled mostly with unknown actors, and led by a wondrously mustachioed \"nice guy\" would be received. Eleven Emmys and one Peabody Award later, it's safe to say that the show's status as a pop-culture phenomenon is secure. \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eBelieve\u003c\/i\u003e, entertainment journalist and \u003ci\u003eTed Lasso\u003c\/i\u003e fan Jeremy Egner traces the show's creation and legacy through the words of the people at its center. Drawing on dozens of interviews from key cast, creators, and more, \u003ci\u003eBelieve \u003c\/i\u003etakes readers from the first, silly NBC Premier League commercial to the pitch to Apple executives, then into the show's writers' room, through the brilliant international casting, and on to the unforgettable set and locations of the show itself. \u003cp\u003e\u003c\/p\u003eBrimming with careful reporting and written to match the show's heart and humor, \u003ci\u003eBelieve \u003c\/i\u003etells a story of teamwork, of hidden talent, of a group of friends looking around at the world's increasingly nasty discourse and deciding that maybe simple decency still has the power to bring us together--a story about what happens when you dare to believe.","brand":"Jeremy Egner","offers":[{"title":"Default Title","offer_id":52099055780120,"sku":"9780593476062","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0935\/3117\/7240\/files\/9780593476062-us.jpg?v=1779464807","url":"https:\/\/northportbooksli.com\/products\/believe-the-untold-story-behind-ted-lasso-the-show-that-kicked-its-way-into-our-hearts","provider":"Northport Books","version":"1.0","type":"link"}